Meatless Mondays aim to promote plant-based meals


By NewsCenter 16

Jan 07, 2019


SOUTH BEND, Ind. (WNDU) - Local animal advocacy groups are hoping to encourage people to eat more plant-based meals, even if it's only once a week.


Michiana Meatless Mondays started in September. The initiative is a collaboration between Vegan Michiana and six animal welfare groups.


Their mission is to promote eating vegetarian so people can ease their reliance on animal food products. So, they've been teaming up with area restaurants one Monday each month to add some new options for folks to try.


On Monday, Jan. 7, that place was Chicory Cafe in South Bend, and manager Andrew Schreiber said going out to eat shouldn't be a challenge for someone who wants to remain plant-based.


"These are things that, when you go out to eat, not a lot of options are out there," Schreiber said. "A lot of places will have a single vegan or a couple vegetarian items. They aren't really noted or marked as such, so it can be difficult for people with dietary restrictions or vegetarians or vegans to really go out and enjoy that meal."


The group also said...


more, including video [1:05 min.]



Americans Plan to Increase Their Plant-Based Intake in the New Year, According to New Wellness Survey

Consumers Feel Almond Milk-Based Products Could Help Them Meet Their 2019 Health & Wellness Goals


Source: YouGov Plc./ NewYearWellness

January 07, 2019


LOS ANGELES--(BUSINESS WIRE)--As Americans look to improve their overall health and wellness in the New Year, YouGov, a global public opinion and data company, conducted a survey for Kite Hill that uncovered consumers' health goals in the New Year and their perceptions of plant-based products.


The survey of over 1,200 US adults suggests that improved health and wellness is a concern for many consumers, with 40% feeling motivated to make a diet or lifestyle change after the holidays in light of overindulging. The pursuit of wellness was a clear indicator of consumer mindset, with the survey revealing that roughly a third (34%) of Americans would consider incorporating plant-based foods into their diet as a viable option for achieving their New Year's health goals. This was an exciting shift in perception regarding plant-based products, which used to be considered a very niche diet.


Americans have an increased awareness of what they consume, which has given rise to a deeper interest in learning how eating plant-based options can positively impact their health. It's no surprise that consumers are looking for ways to improve their overall health in the New Year; what is so interesting with this survey is that more Americans are open to looking at plant-based options, and specifically, almond milk-based products as the source to fill this need.


Additional survey findings include:


         An overwhelming 80% of Americans indicated that flavor is an important factor in their decision as to whether to try plant-based foods

         51% of Americans indicated they were interested in trying a product made from almond milk, revealing further shifting behaviors

         Over 44% of Americans said they found specifically the concept of yogurt or cream cheese made from almond milk appealing


There is no shortage of innovative brands in the market that offer easy, affordable, and delicious options to dairy milk-and/or-meat-based products. While there are many paths to improving one's overall health in 2019, Americans are looking squarely at plant-based products to help accelerate their wellness journey.


*All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1,232 adults. Fieldwork was undertaken between 28th - 29th November 2018. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+).




Rebecca Dersh


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