In this file:
· Going Beyond Meat In 2019: How To Eat Without Beef At Carl's Jr.
· Plant-based diet easy to achieve
Going Beyond Meat In 2019: How To Eat Without Beef At Carl's Jr.
Amy Barnes, Contributor, Forbes
Jan 4, 2019
Carl's Jr., memorable commercials feature juicy hamburgers and celebrities enjoying the burgers. Their latest commercials feature a burger that goes beyond their typical fare. Tennessee-based Carl's Jr. and California-based Beyond Meat have partnered to create the Carl's Jr. Beyond Famous Star burger. Beyond Meat’s plant-based Beyond Burger patty stars in a new sandwich offered at over 1,000 United States Carl’s Jr. restaurants. Beyond Meat has their own celebrity following and influencer network with investors Leonardo Di Caprio and Bill Gates plus a long line of avid celebrity consumers of their products.
The new burger in Carl's Jr.'s town goes Beyond Meat. There's nothing junior about the flexitarian Beyond Famous Star burger; it features the Beyond Meat charbroiled quarter-pound vegetarian patty, American cheese, lettuce, tomato, sliced onions, dill pickles, special sauce and mayonnaise all on a seeded bun. The charbroiled flavor of the lab made veggie burger comes from Carl Jr.'s top-to-bottom broiling on an open flame char broiler.
The big flavor of the Beyond Meat-based burger is only matched by the size of the Beyond Meat/Carl's Jr. partnership. By offering the $6.29 burger (with the option to add to any existing burger for $2), it becomes the biggest restaurant deal for Beyond Meat so far. Previous collaborations between competitor Impossible Burger and other burger chains like Hopdoddy's (The Impossible), White Castle (The Impossible Slider) and Umami (The Impossible Burger) have brought meatless burgers to the masses but on a smaller scale.
Before Carl Jr. and Beyond teamed up on the Beyond Famous Star Burger, diners wanting a meatless burger had one option: go to a grocery or specialty food store like Whole Foods. Buy the meatless burgers and take them home to grill. Whole Foods Market didn't treat the Beyond patties any differently than meat; it become the first ever plant-based product sold in their meat department. Whether diners are just cutting meat out of their diet briefly or looking to become vegan or vegetarian, the Beyond patties and Beyond Star burger become an answer to eating out without feeling left out.
“We know people are looking for options — in fact, roughly one-third of consumers identify as flexitarians — and we’re thrilled to partner with Beyond Meat to bring more delicious, irresistible flavors to our menu. The new Beyond Famous Star is a true industry game changer, and we’re proud to add it to our roster of innovative offerings and build on the legacy of mouthwatering flavors." - Jason Marker, chief executive officer, Carl’s Jr. parent company CKE Restaurants.
The two companies may seem different on the surface. Founded in 2009, Beyond Meat filed their initial public offering while Carl's Jr. was founded in 1941 and is privately traded. One is located on the West Coast with 100% plant-based proteins like the Beyond patty, Beyond Sausage and Beyond Chicken strips. While the other thrives as an iconic Tennessee-based company best known for its 100% Angus Beef Thickburgers, hand-breaded fried chicken fingers and made-from-scratch biscuits. However, both companies are always looking for ways to better serve their customers by offering healthier, yet flavorful choices at meal time...
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Plant-based diet easy to achieve
By Andrew Petuchov, Opinion, Olympia, WA
The Olympian (WA) - January 03, 2019
With the glow of Christmas barely behind us, we look forward to the new year and the customary New Year’s resolutions: reduce social media, reduce weight, and, this year, reduce animal food consumption.
One third of consumers already report reducing their consumption of animal foods. Hundreds of school, college, hospital, and corporate cafeterias have embraced Meatless Monday. Even fast-food chains Chipotle, Denny’s, Panera, Subway, Taco Bell, and White Castle are rolling out plant-based options.
A dozen start-ups, led by Beyond Meat and Impossible Foods, are creating healthy, eco-friendly, compassionate, convenient, delicious plant-based meat and dairy products. Meat industry giants Tyson Foods, Cargill, and Canada’s Maple Leaf Foods have invested heavily in plant-based meat development. So have a number of Microsoft, Google, Twitter, and PayPal pioneers.
According to Plant-Based Foods Association...