In this file:

 

·         Consumer Food Trends in 2019 Will Impact Farmers

·         How To Follow Whole Foods Market's Top 10 Food Trends For 2019

 

 

Consumer Food Trends in 2019 Will Impact Farmers

 

By Gary Truitt, Hoosier Ag Today

Jan 3, 2019

 

Something farmers never had to worry about before was what consumers thought about food. However, Michele Payn, Indiana dairy farmer, author, and nationally known speaker on food and consumer issues, says what consumers think about food will be a major driver of the agriculture sector. “Whether we agree with it or not on the farm, the reality is there are dozens of examples of how the story around food is impacting what we are allowed to do on the farm,” she stated.

 

Payn sees one of the big battles in 2019 being around food labels.  She said, currently, there are too many labels on food products which confuses and misinforms consumers, “There are, on average, around 40,000 food products in a grocery store. It there are 5 labels or claims on each package that is 200,000 claims and labels we as consumers have to sort though.” She added the reality is people cannot deal with that many claims. She is especially critical of the absence labels that imply the product is better because it does not have something in it.  Other label issues likely to be in the news in 2019 include what can be called “milk” and “meat.”

 

Payn says agriculture is doing a better job of responding to and being aware of consumer concerns but cautions we still have a long way to go. “I still see agriculture as being very defensive and not being proactive enough,” she stated. “There are practices in agriculture that are not scientifically based and do need to be re-evaluated.  We also need to do a better job of listening, watching, and being engaged before it gets to a legislative standpoint.”  She added that one of the best ways to accomplish this is for farmers to tell their story to consumers...

 

more, including audio report

https://www.hoosieragtoday.com/consumer-food-trends-2019-will-impact-farmers/

 

 

How To Follow Whole Foods Market's Top 10 Food Trends For 2019

 

Claudia Alarcón, Contributor, Forbes

Jan 3, 2019

 

Last fall, Whole Foods Market announced the most anticipated and innovative food trends for 2019 in their fourth annual trends predictions, which is based in months of nationwide research from a team of field experts and global buyers.

 

“We start brainstorming trends across multiple teams each summer, and our initial list may have around 60 flavors, ingredients, or macro trends to start,” says Rachel Bukowski, the Exclusive Brands Product Development Team Leader who oversees a team of product developers and research and development technicians on Whole Foods Market’s Exclusive Brands Team. The product development team works to ensure Whole Foods Market and 365 Everyday Value branded products are on the cutting edge of culinary, flavor and ingredient trends while adhering to the company’s rigorous quality standards.

 

“Narrowing down that list starts with finding those common themes – like the number of submissions around ‘vibrancy in food’ or ‘whole food sweeteners’ or ‘nostalgic foods’ in the initial survey of experts,” adds Bukowski. “Many of the trend suggestions that start as separate trends evolve into one through the process. For example, food vibrancy, Polynesian foods, and monk fruit sweeteners all had a lot of overlap and each became a small part of a larger trend around Pacific Rim flavors.”

 

The group looks toward many internal and external resources for gathering trends. Their regional teams – especially local foragers – serve as in-the-field trend spotters seeking out innovative products and interesting ingredients that pop up either in their stores or on menus of trending restaurants in their communities.  “My team, the product development team for our private label, uses both a data driven approach as well as personal insight from our participation in international food industry events like World PLMA and the Fancy Food Shows,” says Bukowski. “That’s what makes the trends list eclectic and why it represents food trends consumers might find both inside and outside the aisles of their local Whole Foods Market.”

 

Here are the trends Whole Foods predicts will emerge and continue in 2019.

 

Pacific Rim Flavors ...

 

Shelf-Stable Probiotics ...

 

Phat Fats ...

 

Next Level Hemp ...

 

Faux Meat Snacks ...

 

Eco-Conscious Packaging ...

 

Trailblazing Frozen Treats ...

 

Marine Munchies Beyond Seaweed ...

 

Snack Time, Upgraded ...

 

Purchases that Empower ...

 

more, including links

https://www.forbes.com/sites/claudiaalarcon/2019/01/03/how-to-follow-whole-foods-markets-top-10-food-trends-for-2019/