Burger King trolls McDonald’s with penny Whopper gimmick
By Rob Bailey-Millado, New York Post
December 5, 2018
In a ballsy bit of fast food schadenfreude, Burger King is now selling Whoppers for a penny.
The catch? You have to download their Burger King app — at any location of their golden arch enemy: McDonald’s.
Yep, passive-aggressive patty peddling is a new marketing technique of choice for drive-thru mega-chains.
How this flame-grilled burn works: Burger King geofenced McDonald’s franchises nationwide — allowing the app to track when customers are at the Big Mac competitor, which in turn unlocks the penny Whopper deal.
After placing orders via the app, customers are “detoured” to the nearest Burger King to fetch the spoils of this fast-food war. If you want one, you better hurry; the deal only works once and ends Dec. 12.
Mickey D’s can’t be happy about being trolled this way, especially after making headlines last week when an investigation turned up traces of poop on a number of McDonald’s touch-screen kiosks.
According to Thrillist.com...
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