Kroger Tests Store-Within-a-Store Concept in Walgreens
Kroger is testing two new initiatives within select Walgreens stores in the Cincinnati and Chicago areas, building on an October-launched exploratory pilot allowing shoppers to order Kroger groceries online and pick them up at select Walgreens stores.
Combining "America's food and grocery authority with Walgreens' global expertise in pharmacy, health and beauty," the initiatives involve a store-within-a-store and new quick-prepare meal kits for the Deerfield, Ill.-based chain's shoppers. Both continue the mega-grocer's quest to deliver on its Restock Kroger strategy, particularly on two of its four pillars: Redefine the Food and Grocery Customer Experience, and Expand Partnerships to Create Customer Value.
The initiatives include:
Kroger Express ...
Home Chef Express ...
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