In this file:

 

·         Burger King gets into the dog bone biz

·         Bark for burgers! Burger King created a Whopper just for dogs — but there's a catch

 

 

Burger King gets into the dog bone biz

This week's Marketer's Brief also has the scoop on some Cyber Monday blues

 

AdAge Marketer's Brief

November 28, 2018

 

Delivery has gone to the dogs

 

Seemingly every restaurant chain has delivery on its own or through third parties these days. Burger King has come up with a new way to try to stand out.

 

The Dogpper, a play off the Whopper, is a bone-shaped treat with a flame-grilled taste, according to BK. But it's not for human consumption. People can get them for free to give to their pooches if they order a Whopper for themselves. The offer is only available through DoorDash, not in BK restaurants.

 

A sorry cyber Monday ...

 

Saquon Barkley runs on Dunkin' ...

 

Would you buy this? ...

 

Number of the Week ...

 

Tweet of the week ...

 

Comings and goings ...

 

more

https://adage.com/article/cmo-strategy/burger-kings-dog-bone-biz/315755/

 

 

Bark for burgers! Burger King created a Whopper just for dogs — but there's a catch

The burger chain's new "Dogpper" is a snack made just for man's best friend.

 

By Erica Chayes Wida, Today

Nov. 28, 2018

 

Tired of your beloved pup begging for meal scraps? Burger King has just introduced a new and truly savory solution.

 

On the heels of the chain's partnership with food delivery service DoorDash, the Whopper restaurant announced that its latest tasty treat isn't for people, rather, it's only for man's best friend.

 

The "Dogpper" (that's a spin on the words "dog" and "Whopper," just in case that wasn't clear) is a flame-grilled, Whopper-flavored biscuit bone that's made just for dogs.

 

The crunchy treat, according to a Burger King spokesperson, is made with oat flour, brown rice flour, real beef, cheddar cheese, eggs and sesame seeds. But, again, it's only for the dog — so the chain is not recommending (or advising) that owners munch along on the treats with their furry friends. On the other hand, humans are welcome to enjoy Burger King's other burger creations, like the Green Bay Whopper Sandwich, which boasts an incredible amount of cheese: eight slices to be exact.

 

To get your paws on a Dogpper, humans just have to order an actual Whopper through DoorDash. If you use the code "DOGPPER" now through Dec. 4, the app...

 

more, including promo images, links 

https://www.today.com/food/burger-king-launches-first-ever-whopper-dogs-t144063