In this file:


·         Poultry Publication Fears Plant-Based Meat Will ‘Take Over’ the World

·         Poultry World: Fake meat could soon take over the world

·         One Green Planet: Plant-Based Meats Are Taking Over With Market Set to Hit $6.43 Billion by 2023!



Poultry Publication Fears Plant-Based Meat Will ‘Take Over’ the World


by Buffy Flores, Live Kindly

Feb 9, 2018


A Poultry publication called PoultryWorld recently published an article entitled, “Fake meat could soon take over the world.”  “Fake meat” in this case is plant-based meat. And what’s clear is that the animal agriculture world is worried about this rapidly advancing market segment.


The author writes, “A big trend in food over the past few years has been finding alternatives to meat that might make the need to rear animals redundant.” While he argues that many plant-based meat products have not yet reached optimal accessibility on the market, he says there is one product that’s an exception: the Impossible Burger.


The popular plant-based burger is made with heme — a component found in animal tissue — produced from plants. The resulting burger tastes exactly like beef without any farming necessary. This means the burger needs 95 percent less land and 74 percent less water to make — because farmed animals need food to eat and water to drink, as well. In addition to these cuts, compared to beef production, the Impossible Burger produces 87 percent less greenhouse gas emissions. To top it all off, the burger is also cholesterol-free.


“It tastes, looks and has the texture of the real thing – and any farmer producing animals for food should take note – the next step might be a poultry substitute that offers the same thing,” the author says, seemingly missing the fact that there are, in fact, many poultry substitutes including Gardein, Quorn, Beyond Meat, Lightlife, and more. These products are available in many grocery stores nationwide and chains like Target, Trader Joes, and Whole Foods. They’re also becoming increasingly available in restaurants where vegan options are transforming into regular menu items, as opposed to a special request item.


Plant-based meat has come a long way...





Fake meat could soon take over the world


Jake Davies, Editor, Poultry World

Feb 7, 2018 


A big trend in food over the past few years has been finding alternatives to meat that might make the need to rear animals redundant.


There is a dizzying array of ways that groups are attempting to achieve this, whether it’s growing beef in a lab from stem cells, or formulating plant-based foodstuffs that mimic the taste and texture of the real thing. 


One thing that most of these alternatives have in common, however, is that they are not yet commercially available. Many, such as test-tube beef, have not yet scaled production costs to make them viable. Others have big-name backers but are yet to launch a product.


The Impossible Burger


One exception is the Impossible Burger. It is a vegan patty that uses heme, a component abundant in animal tissue that has been synthesised from plant sources, to give the patty the taste and texture of beef. And, accompanied with a brioche bun and some all-American cheese, it really does taste like beef.


95% less land needed


The company behind the Impossible Burger says the resulting product uses 95% less land, 74% less water and cuts greenhouse gas emissions by 87% when compared with beef production. It’s also cholesterol free.


It tastes, looks and has the texture of the real thing…





Plant-Based Meats Are Taking Over With Market Set to Hit $6.43 Billion by 2023!


Michelle Neff, One Green Planet

February 6, 2018


Meat substitutes are no longer niche products with unknown ingredients found only at health food stores. The new world of meat alternatives are healthier, better tasting … and primarily being consumed by meat eaters who have an interest in reducing their meat consumption. Need proof that plant-based and vegan burgers, steaks, nuggets, and more are rocking it?


According to a new report by Markets and Markets, the meat substitutes market is estimated to reach $4.63 billion in 2018 and is projected to rise to $6.43 billion by 2023. That’s right, the meat substitutes market is a billion dollar sector and won’t be slowing down anytime soon! The success of meat replacers is largely due to health concerns linked to eating meat, as well as concerns for the health of the planet and animal welfare.


The report looked at tofu, tempeh, textured vegetable protein, seitan, and mycoprotein, like in Quorn. Looking at the type of protein, tofu and tofu-based products accounted for the largest share of the meat substitutes market in 2017, with textured vegetable protein following in second. The report also noted that Europe is the largest market for alternatives, which isn’t surprising when you look at all the new products popping up (all of which we HOPE will make a U.S. debut soon). Showing the rise of convenience foods, frozen meat substitutes product sales also continue to soar.


While it has long been the case that people are leaving meat and dairy off their plates more frequently, seeing the incredible rise in meat-free foods as a market sector is a clear indication that consumer habits are changing for the better. As we approach a population of 9.8 billion by 2050, we are being forced to answer the question of how we’re going to feed the world without completely exhausting all our natural resources. The answer to this question is falling on the shoulders of companies that are developing more sustainable plant-based products that are not only better for animals, but much better for our own health and the planet.


Market and Market’s report is an indication that a food industry dominated by plant-based proteins and alternatives is not as far off as many would think...


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