PreŽ Brands Continues to Surge, Answering National Demand with New Direct-to-Consumer Platform

Chicago-based premium fresh food startup expands into e-commerce for lineup of 100% grass-fed beef

PREŽ Brands is a Chicago-based consumer packaged goods startup focused on providing the best tasting 100 percent grass fed beef the world has to offer.


Source: PreŽ Brands

via PRNewswire - Jan 3, 2017


CHICAGO, Jan. 3, 2018 /PRNewswire/ -- PreŽ Brands, purveyors of the world's best grass-fed beef, has launched an e-commerce store to sell its premium, hand-trimmed 100% grass-fed and finished steaks and ground beef to eager consumers across America. PreŽ prides itself in maintaining the highest quality standards for all of its products, in order to bring discerning shoppers the best beef nature provides.


And consumers have noticed – since its start in 2015, PreŽ has been America's fastest growing beef brand*. Two years later, PreŽ's expanding in-store retail presence, largely in the Midwest, hasn't kept up with burgeoning national consumer demand – a need e-commerce will help meet. PreŽ can now be purchased online at 


All PreŽ beef is sourced from nutrient-rich pastures, raised with care and 100% grass fed and finished, with no added antibiotics or hormones. While PreŽ products deliver on these key qualities, deemed top priority to today's highly engaged consumer, what sets PreŽ apart is the full consumer experience.


"We're a group of passionate beef geeks that have scoured the globe for the best beef, and the best way to deliver it," said PreŽ Founder and CEO Lenny Lebovich. "We've taken the hard work out of curation, finally making it easy for consumers to have a superb beef experience at home. We're pleased to be able to share that with more people now." 


Built on a shared commitment to consumer centricity in the historically supply-driven and commodity-minded beef category, PreŽ has re-examined every step of the journey food takes and addresses even the smallest detail to bring the best quality food to consumers' plates. Unique, patent-pending vacuum-sealed packaging gives consumers superior freshness and a totally transparent, dual-sided view of each cut, so there are no surprises. Through its rigorous curation process, "Our Taste Standard," PreŽ selects only the most flavorful, tender, juicy, ethically raised beef, resulting in a consistent, nutritionally strong product with a rich, nuanced taste and distinctive eating experience.


PreŽ is sold in more than 600 retail locations nationwide, including Meijer, Mariano's, Heinen's, Giant Eagle, as well as online on AmazonFresh,, and, as of January 2018, at All PreŽ products are Whole30 Approved and Certified Paleo and Ketogenic, further indication of the brand's stringent quality standards that have been recognized by a variety of clean, whole food diets.


For more information, and to purchase PreŽ Brands' products, visit


About PreŽ Brands:

PreŽ Brands is a Chicago-based premium fresh food startup currently focused on bringing consumers the world's best beef. PreŽ believes in using a modern approach to traditional merthods to maximize eating experience while doing what's right from health, safety, social and environmental perspectives. Through its revolutionary Our Taste Standard selection criteria, PreŽ has mastered the art of providing the most delicious 100% grass-fed and finished beef in the world – which is also lower in calories and fat and higher in Omega-3's and CLA's than commodity beef, without added hormones or added antibiotics – with relentless consistency.


Available in individually packaged steaks (Ribeye, New York Strip, Top Sirloin and Filet Mignon), ground beef, two-pack hamburger patties and chuck roast, PreŽ products are sold offline and online across the continental United States. To learn more, visit


* Based on data reported by Nielsen Fresh Facts. Copyright Š 2017 Nielsen Perishables Group.


SOURCE PreŽ Brands


Related Links


source url