In this file:


·         Exciting New Items Fuel Growth of Kroger's Simple Truth® Brand

·         Why You Shouldn't Bet Against Kroger (KR) Stock

·         Kroger expanding its Scan, Bag, Go program to 400 stores

·         Kroger could add hardware store partnership

·         Analyst: Kroger Shows 'Continued Experimentation And Learning' With In-Store Food Service



Exciting New Items Fuel Growth of Kroger's Simple Truth® Brand

Largest natural and organic brand in the country continues to lead the industry


Source: The Kroger Co.

via PRNewswire - Jan 3, 2017


CINCINNATI, Jan. 3, 2018 /PRNewswire/ -- The Kroger Co. (NYSE: KR) announced today the expansion of its Simple Truth® brand and launch of its largest-ever Our Brands customer sales promotion, featuring savings on thousands of Simple Truth® and Simple Truth Organic® items.


"We're proud of the high-quality ingredients that go into our Simple Truth® products. We're equally proud of what's not in these foods. Simple Truth® products are free from 101+ artificial preservatives and ingredients," said Robert Clark, Kroger's senior vice president of merchandising. "Instead of GMOs and antibiotics, Simple Truth® offers clean labels and fantastic flavors. Kroger has led the way for more than a decade in making natural and organic products more mainstream and accessible. We've always believed that our customers shouldn't have to pay higher prices just because a product is natural or organic. The truth is, we've always been affordable."


Kroger introduced Simple Truth® in its fourth quarter 2012, and the brand now offers over 1,400 unique products across multiple categories, including grocery, meat, produce, deli, bakery, baby, household essentials and personal care. Simple Truth® also offers more Fair Trade Certified™ products than any other private label grocery brand in the country.


With the help of 84.51° insights, Simple Truth® will continue to innovate and introduce new affordable items in 2018 that align with customer trends, including increasingly popular categories like beverage, snacking and non-animal proteins. These growing trends have already inspired the Our Brands innovation team to develop exciting new items like Simple Truth Organic® sports drinks, Simple Truth Organic® sparkling coconut waters, Simple Truth® fruit and nut bars and Simple Truth® meatless entrees.


In Kroger's third quarter 2017, Our Brands delivered strong performance, making up 28.2 percent of unit sales and 25.6 percent of sales dollars, excluding fuel and pharmacy. Simple Truth continued to grow in popularity the same quarter, with sales growing 19 percent.


"Our Brands is shaping the way we are redefining the grocery customer experience as outlined in our Restock Kroger plan," Mr. Clark continued.


Simple Truth products are exclusive to the Kroger Family of Stores and customers can purchase the brand in a variety of ways: in a store; through ClickList; or for ship-to-home delivery.


To learn more about Simple Truth, customers can visit to download over $100 in digital coupon savings and view recipes, product reviews and nutrition advice.


At The Kroger Co., we are dedicated to our purpose: to Feed the Human Spirit™. We are 453,000 associates who serve nearly nine million customers every day in 2,793 retail food stores under a variety of local banner names in 35 states and the District of Columbia. Our Family of Companies operates an expanding ClickList offering – a personalized order online service – in addition to 2,258 pharmacies, 783 convenience stores, 307 fine jewelry stores, 222 retail health clinics, 1,472 supermarket fuel centers and 38 food production plants in the United States. Our Company has been recognized as one of America's most generous companies for our support of more than 100 Feeding America food bank partners, breast cancer research and awareness, the military and their families, and more than 145,000 community organizations including schools. As a leader in supplier diversity, we are a proud member of the Billion Dollar Roundtable.



SOURCE The Kroger Co.


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Why You Shouldn't Bet Against Kroger (KR) Stock


By Zacks Equity Research,

via Nasdaq - January 03, 2018


One stock that might be an intriguing choice for investors right now is The Kroger Co. KR . This is because this security in the Retail - Supermarkets space is seeing solid earnings estimate revision activity, and is in great company from a Zacks Industry Rank perspective.


This is important because, often times, a rising tide will lift all boats in an industry, as there can be broad trends taking place in a segment that are boosting securities across the board. This is arguably taking place in the Retail - Supermarkets space as it currently has a Zacks Industry Rank of 31 out of more than 250 industries, suggesting it is well-positioned from this perspective, especially when compared to other segments out there.


Meanwhile, Kroger is actually looking pretty good on its own too. The firm has seen solid earnings estimate revision activity over the past month, suggesting analysts are becoming a bit more bullish on the firm's prospects in both the short and long term.


In fact, over the past month, while current quarter estimates have remained stable, current year estimates have risen from $2.01 per share to $2.03 per share...


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Kroger expanding its Scan, Bag, Go program to 400 stores


Erika Kincaid, FoodDive

Jan. 2, 2018


Dive Brief:


·         Kroger announced it's expanding its Scan, Bag, Go service from 25 stores to 400 locations in 2018, according to Biz Journals. The program allows consumers to scan items as they shop with a store-provided scanner or the Scan, Bag, Go smartphone app and then pay at a self-checkout station — reducing checkout time.

·         The Cincinnati-based grocer tested the service in the Ohio city for five years, and expanded it to several Fry’s locations in Arizona. It remains unclear which of Kroger’s stores will be getting the Scan, Bag, Go technology.

·         The growth of the program is part of Restock Kroger, an initiative that includes a combination of cost cutting and strategic investments in data, digital innovation, store updates and pricing. The grocer plans to invest 200% more next year in key areas such as digital, store and payment technology. 


Dive Insight:


As competition increases in the grocery space, Kroger is looking for new ways to attract consumers and keep them coming back to their stores. Reducing long waits at checkout — arguably the biggest in-store headache for grocery shoppers — seems an ideal way to win consumer attention.


The move also makes Kroger, the largest operator of traditional supermarkets, a leader in cashier-free checkout options. Walmart and Amazon have been testing similar technology, but have yet to roll out their services on a large scale. Amazon's headline-grabbing Go store still hasn't made its public debut, and Walmart's version of the cashier-free store model is in development at its startup incubator, Store No. 8.


Kroger is smart to expand its service ahead of these competitors. As online grocery shopping becomes more popular...


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Kroger could add hardware store partnership


Cincinnati Business Courier

Jan 2, 2018


Kroger Co. could be in talks to form a partnership with a national hardware store, reports.


The analyst website said a source familiar with the matter claims the Cincinnati-based grocery giant (NYSE: KR) is in preliminary talks with Ace Hardware to create a partnership.


Kroger officials couldn’t be reached to discuss the possible deal, while Ace CEO John Venhuizen declined to comment.


Under the partnership Kroger would likely add a “store inside a store” offering Ace’s hardware items.


Illinois-based Ace operates 5,830 stores in the U.S. that are each run independently by local owners who have shares of company stock...


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Analyst: Kroger Shows 'Continued Experimentation And Learning' With In-Store Food Service


Shanthi Rexaline, Benzinga

December 29, 2017


Following a visit to food and drug retailer Kroger Co's Union City and Newport, Kentucky, Kroger Marketplace stores, a Loop Capital Markets analyst shared his takeaways on Kroger's food service initiatives.


The Analyst


Loop Capital Markets analyst Andrew Wolf has a Hold rating and $28 price target on Kroger shares.

The Thesis


At its October investor conference, Kroger redefined its addressable market as the combined $1.5-trillion food retail and food service market, Wolf said in a Friday note. (See the analyst's track record here.)


The Union City Kroger Marketplace store the analyst visited featured the inaugural Restaurant 1883, and the Newport store featured "local favorite" Eli's Barbecue and other in-store restaurant concepts, Wolf said.


"Our main takeaway from our site visits is that Kroger's in-store initiatives including prepared food kits and third-party restaurant concepts appear likely to be larger business opportunities than dine-in restaurants adjacent to its supermarkets, at least in the near term," the analyst said.


Loop Capital Markets is anticipating "continued experimentation and learning for Kroger" in the food service sector, Wolf said.


On valuation, Wolf said Kroger trades below all members of the food merchandisers group, except for SUPERVALU INC. on comparative forward EV/EBITDA multiples.


The Price Action ...


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