Lidl Belgium To Sell Only Sustainable Pork


European Supermarket Magazine

Oct 11 2017


Discount retailer Lidl Belgium has announced that it plans to sell only sustainable pork, bred under the 'Better Life' programme.


According to the retailer's new animal welfare policy, pigs can have more space, play, and exercise their natural behaviour. In addition, antibiotics are only given when the animals are sick.


“We are the first Belgian retailer that sells more sustainable pork," said Jeroen Bal, purchasing and marketing director for Lidl Belgium.


"This is a big step for us. We expect an annual growth of 10% between now and 2020, involving sustainable products.”


Lidl will provide farmers with a fixed fee...