Samís Club Reinvents Its Memberís Mark Private Brand
Company invests in major upgrade to private label assortment; Hundreds of new items added
Source: Samís Club
via Business Week - April 19, 2017
BENTONVILLE, Ark.--(BUSINESS WIRE)--From pure Italian-sourced olive oil to honey from a bee cooperative, the revamped Samís Club Memberís Mark brand now features hand-picked ingredients and premium products across both food and general merchandise categories.
†The reinvented Memberís Mark brand is the result of heavy investment over the past year streamlining 21 private brand names into one. But this is more than just slapping on a new label. As part of the overhaul, the company formed a dedicated team of product developers, culinary experts and food scientists to ensure each item emphasizes quality and value.
ďIn the past we made sure we were competitive with national brands,Ē explains Chandra Holt, Vice President of Private Brands for Samís Club. ďBut in today's environment, a lot of our members want better than that. Our goal is to make sure every Memberís Mark item is developed based on what our members want today.Ē
Alongside seasoned buyers, the private brand team travels the globe tapping experts - including top sommeliers in France and local olive and tomato farmers in Italy Ė to procure best-in-class ingredients and processing methods. The Memberís Mark team is constantly searching for hidden treasures around the world as well as from Americaís backyard.
One example of an item developed based on member feedback is the new Memberís Mark All Natural Pulled Pork. The company worked with world renowned pit masters from the Kansas City Barbeque Society to create a pre-smoked barbecue with just a few simple ingredients: pork, water and seasoning.
This year, Samís Club is introducing 300 brand new items while renovating twice that number. The company plans to add about 300 new items per year. The product lineup will span from fresh food to apparel and to health and wellness, where members will find a breadth of daily essentials for their home or business and surprising finds.
New items under the Memberís Mark brand include:
∑ Sea Salt Caramels Ė Handcrafted caramels covered in milk chocolate and sprinkled with sea salt.
∑ Honey Ė Sourced from a U.S. bee cooperative representing hundreds of independent beekeepers.
∑ Wines Ė Worked with award-winning wineries to produce Chardonnay, Riesling and Cabernet.
∑ Donut Shop Coffee Ė Fair trade certified K-Cups.
∑ Lasagna Ė Created from an amazing Italian family recipe from a woman-owned business.
Members wonít just find improvements inside the container. The Memberís Mark brand also received a fresh design Ė a new modern, bold and stylish look with a unifying logo. Samís Club worked closely with design and branding experts to ensure the outside of each item reflects the quality inside.
About Samís Club
Samís Clubģ, a division of Wal-Mart Stores, Inc. (NYSE: WMT), is a leading membership warehouse club offering superior products, savings and services to millions of members in 661 clubs in the U.S. and Puerto Rico. To learn more about Samís Club, visit the Samís Club Newsroom, shop at SamsClub.com, and interact with Samís Club on Twitter and Facebook.
Samís Club Media Relations
Dianna Gee, 1-800-331-0085