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A high-speed world... The North American red meat industry is a rapidly changing one. Challenges from all quarters cause alterations in approach, management and business structure. The industry is under continual pressure from the increasing consolidation of retail food chains and the bargaining power associated with it, as well as the growing concern in the developed nations about animal production practices, food safety and the environmental impact of processing facilities. In addition, the changing dynamics of third world population growth results in new markets and new challenges. |
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The consolidated negotiating power and expectations of retail food giants send ripple affects down the meat production chain starting in the meat case and ending at the pen of a newborn calf or piglet. The growth and confluence of world, regional and hemispheric trade agreements and the impact of currency value fluctuations add to the day-to-day challenge of operating a successful red meat business. |
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Ellinghuysen and two American consumers. |
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